NIENTE MENO CHE IL MEGLIO

Quando Alfred Dunhill aprì il suo piccolo negozio di St. James, in Duke Street, nel luglio del 1907, ne sapeva ben poco di commercio del tabacco. Per quanto sorprendente ciò possa apparire, questa fu la prima causa del suo successo. Certamente nella sua storia ha pesato molto la sua originalità come tobacconist, ma prima di tutto egli dovette imparare a diventarlo. Dovette studiare i suoi clienti, i loro gusti, il genere di prodotti che essi volevano ma non riuscivano a trovare. Solo così riuscì a mettere a frutto la sua inventiva e il suo talento artigiano.

Anni dopo Alfred Dunhill scrisse questa massima: "Molti affari possono essere rovinati dalla presunzione degli imprenditori di conoscere troppo bene il loro mestiere". Un principio, questo, che egli imparò in altre iniziative commerciali, molto prima di entrare nel mondo del tabacco.

Un fattore più di altri aiutò all'inizio l'affermarsi del negozio di Duke Street. Erano i primi anni del secolo, quando le magnifiche carrozze a cavalli competevano ancora con le affascinanti e nuove vetture a motore, in Piccadilly. Qua e là, comunque non passavano certo inosservate né le une né le altre, perchè ancora i più si spostavano a piedi. Sgambettavano per i loro affari e passeggiavano per diporto.Avevano modo così, diretti ai clubs di St. James, di frequentare l'elegante mondo commerciale di Bond Street. Ora, una nuova e ben organizzata tabaccheria in Duke Street avrebbe certo potuto attirare la loro attenzione. E così fu.


UN NEGOZIO PIÙ ACCOGLIENTE DI UN CLUB

Dobbiamo ricordare che fumare, presso la "migliore società", era una pratica confinata nei clubs e nelle sale da fumo dell'Inghilterra Edwardiana. E le donne ne erano escluse. Non c'erano venditori di sigarette agli angoli delle strade. Il tabacco da pipa costava assai poco e così pure la maggior parte delle sigarette. Con uno scellino si potevano acquistare cinque sigari fumabili e, per poco più, una discreta pipa di radica. E fu nella mediocrità del servizio offerto dalla media delle tabaccherie che Alfred Dunhill vide la sua opportunità. I tabù vittoriani sul fumo stavano cadendo.

Sotto una guida oculata e con il supporto dei prodotti migliori, egli credette che la gente potesse essere incoraggiata a ricevere nel fumo un interesse pari a quello provato per il bere ed il mangiare. Ed aveva ragione. Gli Ufficiali dei Servizi, con i loro bastoni, cappelli grigi e bocchinio d'ambra, furono tra i primi ad essere attratti dal negozio per la sua affascinante mercanzia: c'era aria di lusso e di artigianato d'eccellenza in ogni angolo. Con due ghinee si poteva acquistare una scatola di cento sigari Avana.

Tutti rimanevano incantati osservando il proprietario del nuovo negozio, nella sua giacca di velluto, mentre miscelava grandi varietà di trinciati. Per curiosità, anche le signore furono attratte in Duke Street. Sebbene poche fossero fumatrici a quel tempo, alcune restarono affascinate dal bocchino telescopico per sigaretta attaccato ad una catena e sorretto da una mano di donna, che faceva bella mostra di sé nella vetrina. Le novità del genere stimolavano le signore e la sua mente brillante permetteva ad Alfred Dunhill di scovare sempre nuove trovate in proposito.

Se egli decideva di andare avnti con un'idea, la sua attenzione per il dettaglio ed il suo amore per la lavorazione a mano la faceva affermare certamente. "Niente meno che il meglio" fu l'ossessione che egli ebbe per l'artigianato di ogni genere. Ogni articolo che vendeva doveva essere realizzato perfettamente, senza riguardo per la sua spesa, ed il suo ultimo prezzo dipendeva esclusivamente dal costo di produzione.


LA PIPA DUNHILL COSTA IL DOPPIO

Così, quando nel 1910 apparve la prima pipa Dunhill sul mercato, fu sperimentata la stagionatura ed altri accorgimenti che erano nuovi nella manifattura delle pipe e che vennero presto brevettati. Invece che con l'economica radica algerina con cui erano fabbricate le pipe in quel periodo, ogni Dunhill era senza difetti e di legno di prima qualità, completa di bocchino in vulcanite fatto a mano. Il suo prezzo – sette scellini e sei pence, più del doppio rispetto alle altre pipe di radica – lasciò tutti perplessi. Gli scettici si domandarono chi avrebbe mai pagato quella cifra per una pipa. Gli scettici si dovettero ricredere...

La Dunhill divenne subito la pipa che molti fumatori mostravano orgogliosi agli amici. Presto scoppiò la moda nella Brigata delle Guardie. E durante la Prima Guerra Mondiale, quando la pipa era sopportata solo da chi fumava sigari o sigarette turche, migliaia di pipe Dunhill vennero spedite in Francia. Per la fine della Guerra, la pipa aveva portato il nome Dunhill molto lontano.

Gli accendini Dunhill iniziarono un'altra storia di successo nel 1924. rispetto ai molti tipi di accendini a benzina, grossolani ed imprecisi, che erano in uso nelle trincee. L'affidabilità del Dunhill dipendeva dalla semplicità e dalla cura con cui era realizzato. La pietrina orizzontale a ruota, che poteva essere cambiata con una mano, fu il nocciolo del suo brevetto. Molti altri cercarono di imitare il suo modello, ma nessuno eguagliò l'incomparabile precisione dello "Unique", come fu battezzato. Poi, il funzionamento di questo prototipo è stato impiegato in svariate forme, tipi e stili di accendini Dunhill, compresi quelli a gas butano di cui lo stesso Dunhill fu il pioniere circa trentanni dopo.

Alfred Dunhill si ritirò nel 1928. La sua impresa fu per cinque anni una compagnia pubblica e si diramò in altre succursali a New York, Toronto, Parigi. Attraverso una fitta rete di agenti i prodotti Dunhill si resero reperibili anche sui mercati di moltissimi altri paesi. E tutto ciò senza particolari accorgimenti pubblicitari. [...]

Fonte: Smoking giugno 1982 – Gianmassimo Zuccari



IN BREVE: IL VIAGGIO DI ALFRED DUNHILL

1893: All'età di 21 anni Alfred Dunhill ereditò l'azienda famigliare di accessori per carrozze. Intuì presto che il futuro sarebbe stato delle automobili e convertì l'azienda nella produzione di accessori per automobili. Nacque la "Dunhill Motorities".
1904: Alfred Dunhill inventò la "Windshield Pipe" ("pipa col parabrezza").
1906: Inaugurò il primo negozio in Duke Street.
1906-1910: Dunhill iniziò importando le pipe dalla Francia. Insoddisfatto dalla qualità perfino dei pezzi migliori, decise di acquistare le pipe dalla Charatan, pagando prezzi esorbitanti al fine di assicurarsi le pipe migliori.
1910: Alfred Dunhill convinse Joel Sasieni a lasciare la Charatan per realizzare le sue pipe. L'inizio fu umile. Al 28 di Duke Street organizzò il primo laboratorio in due piccole stanze al piano sopra il negozio. L'obiettivo era di offrire la radica di qualità migliore ad artigiani esperti, capaci di realizzare pipe in grado di garantire una fumata di livello superiore. L'obiettivo fu raggiunto e il costo elevato delle pipe fu la conseguenza di questa politica. La scelta fu premiata nonostante la tendenza corrente fosse diversa. Prima di Alfred Dunhill, salvo rare eccezioni, la maggior parte delle pipe di radica vendute costavano poco ed offrivano una qualità modesta.
1910: "Bruyere" fu il primo finissaggio introdotto.
1912: Dunhill introdusse "the inner tube", un tubo (filtro) interno in alluminio ideato per mantenere pulite le "viscere" della pipa.
1915: Fu introdotto il famoso "White spot" (il punto bianco). Permetteva ai clienti di inserire in modo corretto il bocchino di vulcanite realizzato a mano sulle pipe dritte. Il punto bianco "guarda in alto".
1916: Alfred Dunhill inaugurò un nuovo negozio al numero 186 di Campden Hill Road.
1917: Inventò la pipa sabbiata ed introdusse il finissaggio "Shell" (sabbiato nero). Sviluppò inoltre il processo di "cura ad olio" che contribuì in modo significativo a rendere eccellente la "fumata" delle pipe Dunhill.
1919: I rapporti tra Dunhill e Sasieni si guastarono in modo irrimediabile.
1920: Dunhill inizia a tornire le teste delle sue pipe a Londra, nella nuova struttura appena entrata in funzione.
1921: Alfred Dunhill inaugurò i negozi di New York e Parigi.
1924: 260.000 pipe vendute nel negozio di Duke Street.
1928: Alfred Dunhill si ritira.


TIPI DI FINISSAGGIO

Bruyere - introdotta nel 1910, indicata da una "A" (che significa "migliore qualità" ) sul lato del cannello fino al 1975; fino al 1934 sul cannello era marcato "INNER TUBE". Fu l'unico finissaggio dal 1910 al 1917. Colore rossastro molto scuro.


Root - introdotta nel 1931; indicata da una "R" incisa sul cannello fino al 1975. Richiede una testa perfetta, pulita, con grana fitta, compatta, anche fiammata, "Straight Grain". In questa serie sono classificate da 1 a 6 stelle, disponibili nella versione "standard" ed in quella "XL", più costosa. Esistono delle Extra Large Straight Grain molto rare, classificate come "G" Billiard e "H" Collector". Sono i pezzi più pregiati.


Shell - introdotta nel 1917. In origine la sabbiatura fu profonda, "dura". La radica era algerina, soffice e cedevole alla doppia sabbiatura, poi abbandonata nei primi anni sessanta. Dopo gli anni '60 Dunhill non acquistò più la radica algerina. La sostituì con radica calabrese, più dura. Per ottenere una sabbiatura più profonda tornò alla doppia sabbiatura. Attualmente la sabbiatura è singola, il risultato più "fine", delicato, meno profondo.


Tanshell - introdotta nel 1952. Sabbiata chiara, da una radica dura, densa. Il risultato è una grana "morbida", delicata al tatto. Senza incisioni profonde.


Redbark - introdotta nel 1972 (tornata in produzione nel 2007 con il nome Ruby Bark. Ghiera in argento liscia 6mm). Sabbiata rossastra.


Black Briar - fino al 1972 poi modificata in Dress - introdotta nel 1973. Finitura elegante, raffinata, "da sera".


Cumberland - introdotta nel 1979. Sabbiata marrone con bocchino (ormai detto Cumberland) striato in sfumature di marrone, rossastro, rosa antico. Il bordo del fornello a volte è liscio, a volte sabbiato. In origine era soltanto liscio lucido.


Chestnut - introdotta nel 1983. Stessa tintura e stesso colore della Cumberland ma in finissaggio liscio.


County - introdotta nel 1986 ( tornata in produzione nel 2005). Sabbiata marrone chiaro con bocchino Cumberland.


Russet - introdotta nel 1988 (attualmente non prodotto). Pipa liscia dal colore rossastro scuro.


Amber Root - introdotta nel 1995. Colore "caldo" giallo - arancio scuro, bocchino originariamente Cumberland, ora nero. Disponibile anche con teste fiammate marcate "Amberflame", classificate da 1 a 3 "Gocce".




SERIE SPECIALI

H.W. - Hand Worked - pipa fatta a mano (diversa da una "machine-carved") di disegno classico; H.W. è inciso sul cannello; non prodotta dopo gli anni 1930.

D.R. - Dead Root - pipe "straight grain". Il finissaggio Bruyere fu usato fino al 1929, il finissagio Root venne usato da allora in poi; D.R. è inciso sul cannello.

O.D. - Own Design - pipe disegnate dal cliente e fatte su ordinazione. O.D. è inciso sul cannello. Non è stata più prodotta dalla fine degli anni '20 all'inizio degli anni '30. Nel 1950 fu iniziata una serie speciale di pipe ODA, continuata fino al 1975. Non erano realizzate su ordinazione.

Collector - Teste tornite a mano (diverse da quelle "machine-carved") dalla placca di radica. Introdotta nel 1978. Disponibili in tutti i finissaggi in versione "strandard" e "XL"

R.G. - Ring Grain - introdotta nel 1996 indica una sabbiatura in finitura "Shell" su teste "straight grain". Il risultato è una grana che si può toccare e sentire nelle venature "circolari" (ad anello) che abbracciano la testa.

Edizioni Speciali

Edizioni Limitate


FORME E GRUPPI

DUNHILL

In 1893, Alfred Dunhill took over his father’s saddlery business and converted it into Dunhill’s Motorities, providing ‘Everything for the car but the motor’. Dunhill became a fan of smoking pipes and pipe tobacco, and, in 1905, Alfred patented the Windshield Pipe, which was designed to provide a pleasant pipe smoke while driving in an automobile. In 1907, Alfred Dunhill opened his first cigar and tobacco pipe shop on Duke Street in London. He continued maiking Dunhill pipes and, three years later, a briar pipe factory was opened near the store. In 1915, the now legendary White Spot trademark was added to all Dunhill pipes. In the mid 1920s Alfred introduced the revolutionary “Unique” lighter, which was the first to allow one-handed operation, and also began selling Namiki lacquered pens. In 1941, during World War II, Alfred Dunhill’s Duke Street store, and many other in the surrounding area were bombed and later rebuilt. In 1956, the Dunhill Rollagas butane lighter was introduced and instantly became a hit with pipe and cigar smokers. In 1985, the First annual Alfred Dunhill Cup golf tournament was held and evolved into the Alfred Dunhill Links tournament in 2000. Through it all, Dunhill has continued to focus on smoking pipes, pipe pouches and cases, lighters, and leather goods of the highest quality.

Today, Dunhill makes the finest briar pipes with the highest quality raw materials and craftsmanship. Dunhill pipes are regarded by many pipe smokers as the best, and set the benchmark of quality for all other pipe makers. Dunhill pipes are available in a wide variety of shapes and finishes. From the Shell Briar to the Root Briar, from the petit Group size 1 to the extra large Group 6, there is a Dunhill pipe for every pipe smoker.

The WHITE SPOT logo - internally often referred to as the tube sign due to its similarity with the London Underground logo - was registered as a trademark in the early 1920's and has been in continuous use ever since.

It is the symbol of nearly 100 years of unbroken tradition.

Nowadays, with the tobacco related interests long sold, dunhill's WHITE SPOT DIVISION proudly continues Alfred's vision for excellence.

Maintaining both the same manufacturing methods and strict quality criteria as laid down by Alfred Dunhill himself results in the creation of some of the best pipes and finest smoker's accessories available today.


DUNHILL HISTORY

The challenge of a Dunhill history is to separate myth and legend from the history. This however, may be impossible. The story of Alfred Dunhill is so tied up with myth that the myths are now part of the history. Alfred Dunhill, being aware of this phenomenon, probably perpetuated many of such myths. Nonetheless, let us try and begin at the beginning in the early 1900’s.

Alfred Dunhill inherited a harness business in 1893 at the age of 21. Alfred soon saw that the age of the automobile was coming and decided to convert his father’s factory from horse-drawn carriage accessories to motor accessories. “Dunhill Motorities” was soon born and Alfred was fast at work inventing and creating all possible accessories. In 1904 Alfred invented the “Windshield Pipe,” hoping to combat some of the difficulties a smoker would face while driving. It was this sort of innovation in response to the customer’s needs that would make Dunhill Pipes the leader in its field.

In 1906, the first pipes and tobacco shop opened on Duke St. The shop soon came to be known for its customized blends. Each customer could come and create his own recipe, noted in a little book entitled “my mixture.” This is a prime example of Dunhill’s ability to tailor itself to the customer’s needs. Alfred Dunhill however, was unsatisfied with the current quality of available pipes. The pipes coming in from France were highly varnished and consequently clogged the pores of the briar. They were simply not doing justice to his creative blending.

Alfred opened a small factory of his own in 1910. He set down two principles that would guide the production of Dunhill Pipes. First, pipes would be made of only the finest quality briar, with exacting care by expert craftsmen. Secondly, the pipes would be priced accordingly; the customer would recognize the value of a superior product. This ran counter to the current trend of inexpensive pipes of poor quality that one simply discarded after a short while.

The Dunhill pipe was made to last a lifetime and always with an eye to utility. It must smoke well and continue to do so with age. To this end, Alfred invented the aluminum ‘inner tube’ to keep the innards of the pipe clean. When the pipe became dirty the tube could simply and easily be replaced. Note, of course, that this innovation predated the widespread use of pipe cleaners.

In 1915, the famous white spot was introduced for very practical concerns. With straight pipes, customers had trouble knowing which way to insert the handmade vulcanite mouthpieces. So Alfred Dunhill ordered white spots to be placed on the upper side of the stem. This very practical solution would become a definitive trademark of Dunhill pipes. The “white spot” soon became known as a symbol of quality.

Alfred Dunhill wanted his pipes to be known around the world. WWI provided him the perfect opportunity to promote his product on an international scale. When an order was placed by an officer serving in Northern France, Alfred would send additional pipes with a note asking that they be distributed among his fellow officers. The pipes were sold not only to British officers but to Americans, French, Belgians and Canadians. By the end of the war the Dunhill Pipe, with its “white spot”, was known the world over.

Alfred Dunhill’s most revolutionary innovation was the Shell pipe in 1917. How this technique of sandblasting came about is somewhat of a mystery. The story often told is that Alfred Dunhill went down into his basement in the wintertime to make a couple pipes and accidentally left one, a half finished piece, by the heating boiler. He returned sometime next summer, having suddenly thought of the pipe, only to find some of the grain had ‘shrunk’, leaving a relief pattern. Obviously, this is apocryphal, probably resulting from the ‘shrunken’ look that sandblasts (especially the gnarly ones of that era) frequently have. Some say the name “Shell” came from the shriveled look the pipe took on after the sandblasting process. Alfred realized Algerian briar, then considered inferior, could be used in this new process. The softer wood could be ‘blasted away’, leaving behind only the harder briar and the beautiful natural pattern of the wood. Originally, the Shell pipes were not stamped because the sandblasting technique, not yet being refined, made recognizing the standard shape much more difficult. Though the Shell finish certainly did not arise from accidentally forgotten pipes in the cellar, it was definitely an important innovation on Dunhill’s part.

Another new technique ended up ensuring the quality of Dunhill pipes. Before the sandblasting process, Dunhill would have the Algerian briarwood bowls immersed in olive oil for several weeks. Afterwards, they were left to dry, with the excess oil being occasionally wiped off. This method was originally developed for aesthetic reasons, but it turned out that the oil caused impurities to be forced out of the wood, resulting in a faster curing process. A further consequence of this process was the briar became incredibly durable, making the occurrence of burnouts much less frequent.

Alfred Dunhill went on to open international stores in NYC in 1921 and a store in Paris followed shortly afterwards. The 1920’s and 30’s were successful years for Dunhill. By 1924, 260,000 pipes were sold a year through the Dunhill shop on Duke St. Just two decades old, Dunhill Limited was becoming famous for supplying the most elite clientele in the world. Dunhill developed ties with the royalty, supplying George VI with tobacco through the thirties. Later during WWII, the company kept Winston Churchill constantly supplied with the cigars that would become such an essential part of the famous British icon.

The company expanded, offering specially designed pipes during the 1920’s that would be marked OD for ‘own design.’ This concern for marking and always having patent numbers on pipes is what allows for much of the dating process today. The stamping during the twenties was inconsistent and some of the early shell pieces lack marking altogether. In the 1930’s there was the desire to standardize. A shape chart was developed that used numbers and letters to signify a specific shape. Each new pipe would be stamped to identify its size and shape.

World War II presented some problems for Dunhill. The Dunhill shop on Jermyn St. was destroyed during the Blitz and had to be relocated. The supply of briar became more tenuous. Italian briar was restricted by the Italian government to be used only by Italian carvers. The Algerian briar became more difficult to acquire. The war also left Europe in a shambles. Depressed financially, there was no place in Europe for high-end luxury goods. Consequently the American market grew and American taste determined the direction of Dunhill pipe making. Large pipes and traditional shapes were in demand and so Dunhill created a new line of pipes called the “800” OD series, recycling the old OD stamp.

Before the 1950s, there were three possible finishes for Dunhill pipes. The Bruyere was a smooth finish with a deep red stain, obtained through two coats, a brown understain followed by a deep red. The Shell finish was the original sandblast with a near-black stain (though the degree to which it is truly black has varied over the years). Lastly, the Root finish was smooth also but with a light brown finish. Early Dunhill used different briars with different stains, resulting in more distinct and identifiable creations. Bruyere pipes were usually made using Calabrian briar, a very dense and hardy briar that has a mediocre grain but does very well with the deep red stain. Algerian briar was used for sandblasting most of the time, which, due to its softer texture, resulted in astonishing surface patterns. Corsican briar was most often used for the Root finish, since it was generally more finely grained.

The Tan Shell came about in 1952. Sardinian briar was used for this sandblast. There is a distinct contrast in the sandblasts using Sardinian as opposed to Algerian briar. The Sardinian is much denser and much harder. The resulting pattern, when blasted, is far more even and regular both in terms of the surface texture and the finish. During the 1960’s and 70’s Dunhill could not acquire the Algerian briar. Consequently, the company’s sandblast pipes were much shallower and less distinct. Once again Dunhill showed itself to be innovative, inventing the “double blast” technique to bring about a deeper blast even with harder briar. The Ring Grain series of black blasted pipes with a straight grain came about a little later. It is an interesting variation on the original sandblasts which were mostly cross-grain sandblasts. The straighter grain plays a much more prominent role, giving the pipe a very distinct look and feel.

Over the years, to these traditional styles were added four new finishes: Cumberland, Dress, Chestnut and Amber Root, plus some now defunct finishes, such as County, Russet and Red Bark. The Cumberland, introduced in 1980, is another sandblast with a brown stain and a brindle stem (the material is more commonly called ‘cumberland’ these days, thanks to Dunhill’s influence and the success of the finish over the past quarter-century). Originally, the Cumberland always featured a smooth brown rim, but in the current production the rim is sometimes smooth, sometimes sandblasted. Occasionally, a straight grain blast is finished with a Cumberland stain and a “Shilling Grain,” similar to the “Ring Grain,” resulting in a new variation on the traditional sandblast. The Shilling series is named for the British coin: the sandblast looks like a stack of shillings. The Dress finish is refined and sophisticated. A smooth jet-black stain with black bit gives this line of pipes the distinctive elegance that has come to be associated with the Dunhill name. The Chestnut and Amber Root are both smooth finishes. The Chestnut has a smooth dark-brown stain with brown cumberland/brindle mouthpiece. The Amber Root stain is darker than that of the Root finish, sporting a stain that contrasts the grain more clearly than the other Dunhill stains.

The most famous of Dunhill’s retired finishes is the Red Bark, a sandblast with a red stain. The finish was developed in 1972. Originally, the stain was a medium red. A couple years later the stain was changed to a brighter red, almost pinkish in color. The almost pink color caused pipe sales to plummet. In 1976, the stain was changed back to the original darker medium red finish. The Redbark finish was officially retired in 1987. The County and Russet finishes have also been retired. The Black Briar was originally not as opaque as the Dress finish. This finish was also discontinued, but the name was reintroduced to denote Dress finish pipes with silverwork other than the standard 6mm surface sterling band.

Dunhill has always been creative in its designs and finishes. It is however, Dunhill’s principle of absolute quality achieved through unrelenting quality control that has set Dunhill apart from the rest. Dunhill pipes regardless of shape, size, and finish must always smoke well. This principle laid down in the early days of the company continues today. At the Dunhill factory, just outside of London, pipes are made by 15 full-time expert craftsmen who boast a cumulative work experience of 260 years. Knowing a high quality product must begin with the best possible material, the briar used by Dunhill is from carefully selected burls from bushes a hundred years old. Even with selecting only the highest quality briar with the finest grain, once the briar bowls begin to be carved certain flaws are exposed and many bowls have to be discarded. At every stage of the process there are a mandatory quality checks that ensure a Dunhill pipe will smoke well from the first to last bowl of tobacco, regardless of age. Each step in the six-week process is done by hand. Over 90 different steps are required in a process that has changed very little since the days of Alfred Dunhill almost a century ago.

Dunhill Pipes are now prized collector pieces and the most famous pipes in the world. Alfred envisioned the Dunhill Pipe to be something special, a pipe to be coveted for its quality, sophistication and refinement. Alfred Dunhill’s vision continues today. To Smoke a Dunhill is to experience this tradition, a tradition of excellence that is perhaps the greatest in the world of pipes.

Source: a courtesy of www.smokingpipes.com


STANDARD PIPE FINISHES

Bruyere


Root


Shell


Tanshell


Redbark


Black Briar


Cumberland


Chestnut


County


Amber Root



PIPE CHART - SHAPES & SIZES

links
novita'
Fincato La Casa del Habano di Emiliano Fincato / Via Colonna Antonina 34 / 00186 Roma / Tel. 06 6785508 / FNCMLN71D28H501W / P.I. 11518621005